Identify and test new acquisition channels and growth levers for accelerated adoption.
Partner with design and content teams to create compelling marketing assets (videos, blogs, app store creatives, social campaigns).
Work with analytics teams to set up robust tracking infrastructure (GA4, Mixpanel, Firebase, Amplitude) ensuring accurate attribution.
Engage directly with SMB customers via surveys, interviews, and communities, feeding insights into growth initiatives.
Collaborate with sales and customer success to drive higher lead-to-demo-to-paid conversion rates.
Benchmark competitor strategies and stay updated with SaaS and SMB growth best practices.
Own the growth roadmap: prioritize, execute, and scale high-ROI experiments.
Performance Indicators (KPIs)
Growth in qualified installs.
Reduction in CAC (Cost per Acquisition).
Improved conversion rates (Lead → Demo → Paid).
Higher Monthly Active Users (MAU) and stronger retention.
Enhanced LTV:CAC ratio.
Contribution to consistent month-on-month revenue growth.
What We’re Looking For
A hustler with a builder mindset—comfortable experimenting, failing fast, and scaling what works.
Data-driven yet creatively inclined to design impactful growth campaigns.
Prior experience in B2B SaaS or SMB-focused products preferred.
Hands-on expertise in digital marketing, funnel optimization, and growth hacking tools.
Outcome-driven professional with ownership of results, not just campaigns.
Strong collaborator across Product, Design, Sales, and Engineering teams.
Life at EffiaSoft
Get to know more about Effians – from the inside out. Join us to design and build the next generation product on Mobile and Cloud App to help millions of business across the globe.
