Our client, a leading global energy provider who delivers decentralized, cleaner, and lower-carbon energy solutions to over 25 million business and residential customers worldwide through its workforce of 13,000 employees in 21 countries, ensures sustainable and efficient energy distribution.
As one of the major Auto LPG suppliers in the subcontinent, our client was facing a major challenge of customer retention. Key opportunities that were identified included
Understanding the need for a seamless, scalable, and customer-centric approach, we deployed a robust cloud-based digital invoicing and loyalty management solution tailored for Auto LPG retail stations (ALDS).
Our custom solution included an easy-to-use mobile application for filling agents that included a vehicle scanner, a full-fledged loyalty management application that facilitates earnings, redemptions and transactions in real0time, a cloud based backend system for monitoring and control.
Some of the key innovations in this solution included:
OCR-Powered Vehicle Number Scanning
Machine Learning based Optical Character Recognition (OCR) for automatic vehicle number recognition, ensuring accurate and fast invoice generation while reducing errors
Multi-Loyalty Scheme Earning
Enabling customer participation in multiple loyalty programs simultaneously, maximizing benefits and increasing engagement.
Flexible Gift Redemption
Offering a variety of redemption options such as products, gift cards, and vouchers, making it a rewarding experience every single time.
Real-time Transaction Processing
Automated loyalty points calculation and redemption, ensuring instant updates and transparency.
Global Accessibility
A cloud-powered back-office system accessible from anywhere in the world, facilitating seamless operations across all locations
The implementation of this intelligent solution led to remarkable business outcomes:
Strengthened market presence and industry reputation through consistent performance and trust-building initiatives.
Encouraged repeat business and long-term customer engagement through a seamless and rewarding experience.
Increased sales volume through better customer satisfaction, brand preference, and a broader market reach.
A unique, technology driven value proposition, making the brand the preferred choice among customers.
By integrating advanced automation OCR technology, we not only streamlined the client’s operations but also unlocked new avenues for customer engagement and revenue growth.
This successful transformation showcases the power of digital innovation in driving brand loyalty and market leadership in the competitive sectors like energy and retail. Through strategic technology adoption, businesses can redefine their customer experience, boost operational efficiency, and create a unique competitive advantage for themselves.
Delivering this project within a tight timeline despite frequent scope changes was a significant achievement. One of the key takeaways was learning to manage evolving requirements from multiple stakeholders and aligning everyone on how each change would be approached and implemented.
Ramesh Kumar
Project Manager
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