Graphic Design & Visual Brand Assets
- Design marketing creatives, social posts, pitch decks, UI mockups, and banners for web, product, and events.
- Ensure brand consistency in colors, fonts, layouts, and tone across all design assets.
- Create illustrations, info-graphics, and icons to visually represent features and services.
- Create engaging short-form videos and reels for Instagram and Facebook to boost brand visibility and user engagement.
- Use trending audio, hooks, and formats to produce viral, platform-optimized content aligned with EffiaSoft’s brand.
Video Content Creation
- Plan, shoot, and edit videos including product explainers, customer stories, reels, and tutorials.
- Produce product walkthroughs and demo videos that clearly show real-world use cases of Just Billing.
- Optimize all video content for mobile, web, and social formats (YouTube, Instagram, Linked-In).
Conceptual Storytelling & Scripting
- Ideate and write compelling video/storyboard scripts for campaigns, feature launches, and customer journeys.
- Translate technical features (like multi-store billing, cloud POS, GST invoicing) into relatable stories.
- Collaborate with product and marketing teams to shape emotional and educational narratives that drive awareness.
Brand Photography & Content Shoots
- Conduct photoshoots for internal teams, client events, POS usage, training sessions, etc.
- Capture high-quality lifestyle shots, infrastructure images, and behind-the-scenes moments.