We are EFFIASOFT!

We help businesses to grow using EFFicient, Intelligent and Affordable technology.

EffiaSoft was founded in 2012, offering modern solutions for a wide range of industry segments including Retail, F&B, Distribution, Airlines, Banking and Taxation. EffiaSoft’s native platform JustBilling, is a blockchain enabled multi-level retailing platform that helps businesses optimize their business processes and enable highest level of engagement for customers and stakeholders.

Our Vision

To be omnichannel at every billing point with EFFicient, Intelligent and Affordable technology.

Our Values

Integrity, Innovation, Service Excellence and Personal Accountability are foundational to how we make a difference for our customers, team members and stakeholders.

EffiaSoft’s strong, committed 200+ member team delivers cutting edge software products that are custom-built for unique enterprise needs. Working as an extended technology team of specialists helping realize the product vision of our enterprise clients by owning projects end to end across the product lifecycle, from ideation to deployment and beyond, supporting continuous development.

Our native platform JustBilling caters to a wide range of businesses from mom and pop shops who deploy our plug and play POS solutions to large enterprises for whom we build and scale JustBilling’s Software Suite with applications that cater to their various needs from storefront, field-force to HQ and integration with existing ERP and systems. 

EffiaSoft’s culture of innovation and development ensures that we are always well positioned to provide our customers with relevant, scaleable, futuristic technology stacks allowing them to focus on scaling and growing their businesses. Efficiency and accuracy are cornerstones of any project we undertake, backed by comprehensive management, planning and supervision.

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Our Leadership

Koushik Shee

Koushik Shee

Co-founder & Chief Executive Officer
Koushik brings over 20 years of technology experience in enterprise software development. He started his career at CMC and went on to build supply chain products at Oracle thereafter. He was instrumental in setting up the architecture and tech infrastructure for one of the world’s largest integrated maritime solutions providers, Bernhard Schulte Shipmanagement as its Technical Architect. After his first startup that developed retail POS apps, he went on to start EffiaSoft in 2012. Koushik is an Engineer and an MS from BITS, Pilani.
Krishna Rao Akula

Krishna Rao Akula

Co-founder & Chief Operating Officer
Krishna is a 3x entrepreneur with 25 years in marketing and strategy spanning across education, FMCG, ed-tech and publishing. He started his career in the test-prep space and quickly went on to build three businesses in education and the ed-tech space with one successful exit. As a turn-around specialist, Krishna has revived loss-making businesses and put them on a high-opportunity growth trajectory by focusing on streamlining operations and building a remarkable culture. Krishna is an Engineer and an MBA from Said School of Business at the Oxford University.
Anand Subramanian

Anand Subramanian

Consultant Chief Marketing Officer
Anand brings over 16 years of marketing experience in enterprise SaaS, consumer internet, and technology. He was part of the founding leadership team at Ola where he spent a decade building the marketing communications function from scratch and expanding Ola’s footprint across India. He went on to lead Communications for Apple in India thereafter and now consults with growth stage businesses across enterprise, healthcare and fin-tech on marketing, communications and brand. Anand holds a PGP in Executive Leadership from SCMLD.

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