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We are EFFIASOFT!

We help businesses grow using EFFicient, Intelligent and Affordable technology.

EffiaSoft delivers cutting-edge enterprise software solutions tailored for industries including Retail, F&B, Distribution, Shipping, Airlines, Banking, and Taxation. Our mission is to empower businesses with Efficient, Intelligent, and Affordable technology that drives growth and innovation. With our IT Product Engineering Services, we offer end-to-end product development for global and domestic enterprises. Unlike traditional IT outsourcing, we act as an extended development arm, enabling businesses to expand their product offerings seamlessly and cost-effectively, from ideation to lifetime maintenance.

Our Vision

To be omnichannel at every billing point with EFFicient, Intelligent and Affordable technology.

Our Values

Integrity, Innovation, Service Excellence and Personal Accountability are foundational to how we make a difference for our customers, team members and stakeholders.

Our flagship platform, JustBilling, is a blockchain-enabled, multi-level business management solution, designed to optimize business processes and foster unparalleled engagement with customers and stakeholders and also serves as a PoS solution for small businesses.

Since inception in 2012, EffiaSoft has operated with a “Purpose – Process – People” philosophy, completing over 1.5 million+ hours of development work across niche industry segments. Our team of 250+ ‘Effians’ are committed to crafting innovative products that meet the unique needs of enterprises and businesses worldwide.

EffiaSoft has received recognition from organizations such as Startup India, Red Herring Asia, IBM Global Entrepreneur, and Google Startup Launch.

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Our Leadership

Koushik Shee

Koushik Shee

Co-founder & Chief Executive Officer
Koushik Shee is the Founder & CEO of EffiaSoft, leading digital transformation across Retail, F&B, Distribution, Shipping, Airlines, Banking, and Taxation since 2012. With 20+ years in enterprise software development and architecture, he has worked with Oracle, Emersion Technologies, and Bernhard Schulte Ship Management. A tech enthusiast since 13, Koushik holds an M.S. in Software Systems from BITS Pilani. His vision is to simplify ERP systems for SMEs, making enterprise software more accessible and efficient through cutting-edge technologies.
Krishna Rao Akula

Krishna Rao Akula

Co-founder & Chief Operating Officer
Krishna is a 3x entrepreneur with 25 years in marketing and strategy spanning across education, FMCG, ed-tech and publishing. He started his career in the test-prep space and quickly went on to build three businesses in education and the ed-tech space with one successful exit. As a turn-around specialist, Krishna has revived loss-making businesses and put them on a high-opportunity growth trajectory by focusing on streamlining operations and building a remarkable culture. Krishna is an Engineer and an MBA from Said School of Business at the Oxford University.
Anand Subramanian

Anand Subramanian

Consultant Chief Marketing Officer
Anand brings over 16 years of marketing experience in enterprise SaaS, consumer internet, and technology. He was part of the founding leadership team at Ola where he spent a decade building the marketing communications function from scratch and expanding Ola’s footprint across India. He went on to lead Communications for Apple in India thereafter and now consults with growth stage businesses across enterprise, healthcare and fin-tech on marketing, communications and brand. Anand holds a PGP in Executive Leadership from SCMLD.
Sainath Naidu

Sainath Naidu

Chief Product Officer
Sainath is a seasoned executive with 24+ years of experience in global markets, specializing in telecom, taxation, IT infrastructure and product management. He has led high-performing teams, managed $60M+ P&L and driven innovation in specialized tax solutions. In leadership roles with BCGI, Siemens, SGS, Sitel, he has spearheaded large-scale transformations and revenue growth. A Harvard Business School alumnus, Sainath combines strategy, technology and operational expertise to optimize business performance for long-term growth.

Recognized by

Partnering industry leaders

Moiz Mohammed

Awesome app, best app i found for billing, User friendly and easy to use. Thanks to EffiaSoft team.

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Sivajee Mamidi

The Software is very helpful. I can manage all the records from the back office. Thank you JustBilling support team for resolving my doubts. Recommended one.

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Sunita Kushwaha

Easy, I got my master catalogue in minutes. Impressive JustBilling, accurate reports and financial accounting

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Kiran Kumar Jena

One of the best app i found for billing, User friendly and easy to use. I recommend to give it a try to this.

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